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International Press Assoc. • Press Releases

Art Wolfe, Moose Peterson and Corey Rich, Inspire, Teach, and Share Secrets to Success During Two-Day Event
IPA Publication Date: July 19th, 2011
Website: http://www.outdoorphotoexpo.com






More Than 25 World-Class Pros Including Frans Lanting, Art Wolfe, Moose Peterson and Corey Rich, Inspire, Teach, and Share Secrets to Success During Two-Day Event



Salt Lake City, UT – July 14, 2011 – Nielsen Expositions released official details and the schedule for seminars, special events, and the keynote presentation for its first annual

Outdoor Photo Expo (OPE) in Salt Lake City August 4-5, 2011.  During the two-day event, seminar attendees will receive an inspiring and well-rounded education in a variety of topics including the latest shooting techniques, self-promotion and marketing, copyright protection, lighting, multimedia, and shooting HD video with a DSLR, from some of the most respected and successful outdoor and adventure photographers in the world.


Adding inspiration to education, Frans Lanting and Art Wolfe will share their work and experiences during a special keynote presentation on Friday evening, August 5th.  Additional activities include Outdoor Photo Expo's ArtFair and cocktail reception, and access to the Outdoor Retailer trade show, the largest outdoor recreation lifestyle expo, with your OPE badge, on Saturday, August 6th.  For a complete schedule and description of seminars and special events visit Outdoor Photo Expo's website.


"Education has always been the underlying theme of our trade shows and we are proud to offer a learning experience at the Outdoor Photo Expo featuring a list of presenters who are the best at their respective crafts," explains Lauren Wendle, vice president, Nielsen Expositions.  "Education and inspiration are two elements we incorporate into all our events, and we fully expect our lineup of seminars and speakers to provide both experiences to those who attend the show.”


Admission to the expo is free for those who register in advance online and special discount prices on seminars are available for members of photo associations and clubs and for students too. Members may use promo code VR2EGAD and students* may use promo code UR2EGAD to register online. To register in advance online visit Outdoor Photo Expo’s website.


Seminars will be presented during two time slots each day: 8:00 to 10:00 a.m. and 4:00 to 6:00 p.m. on August 4th and 3:00 to 5:00 p.m. on August 5th.  Following is brief summary of seminars, special events, and the keynote presentation. For additional details, visit OutdoorPhotoExpo.com


Keynote Presentation -- Friday, August 5th

Frans Lanting and Art Wolfe:  Photo Power for Planet Earth

Sponsored by Epson

For the first time, two of the world’s most acclaimed nature and outdoor photographers come together on stage to share images and insights about the power of photography to shape ideas about our natural world.  This unique event featuring presentations by Frans Lanting and Art Wolfe, will be followed by a live discussion moderated by photo industry expert Patrick Donehue. Become part of the conversation and submit your questions to Art and Frans at patrick@patrickdonehue.com.


Special Events

PDN HDSLR Video Workshop -- August 3-4

If you're a photographer looking to expand into HD video then attending the HDSLR Video Workshop is a must.  Attendees of this 2-day workshop will learn how to get the most from their camera’s HD video capability by gaining a comprehensive understanding of camera settings, technical training in HD video formats, an understanding of composition for motion pictures, and much more to get you on your way to producing great videos. Workshop fee is $450 per person.


ArtFair Cocktail Party -- Friday, August 5th

Attendees can enjoy their favorite adult beverage while networking and viewing portfolios and photographs taken by several outdoor, nature, and adventure photos from around the country.



Seminar Summary and Schedule



Thursday, August 4, 2011

8:00 to 10:00 a.m.


The Creative Adventure -- Chris Noble

Inspired by a career spanning 40 years, The Creative Adventure is a multi-media presentation that combines stories, imagery and music to explore the excitement, challenges and potential of outdoor photography today.  The seminar focuses on how to use creativity to gain a better understanding of ourselves and contribute to nature and the world.


From Gigascapes to Snowflakes -- George Lepp

Sponsored by Canon

The versatility of today’s DSLR has literally revolutionized outdoor photography and George Lepp offers a survey of the latest and greatest techniques.  Attendees will learn capture techniques for unlimited depth of field in landscape and macro photography, high dynamic range capture and processing techniques to achieve expanded tonal range and so much more!


Strategies for the Emerging Outdoor & Adventure Photographer

Moderator: Amber Terranova

Panelists: Trevor Clark, Mark Fischer, Blake Gordon & Yassine Ouhilal

Sponsored by PDN

For many outdoor/adventure photographers, shooting what you love is the ultimate goal but turning that into a career with steady clients can be a challenge.  In this seminar, four noted outdoor photographers share their career trajectories and explore the business essentials of striking out on your own, including how to negotiate fees, write contracts, and how to maximize the use of social media marketing tools to help build a brand.

- more -

Workflow Secrets for Achieving the Most Realistic HDR Results for Creative and Commercial Work

John Omvik

Sponsored by Unified Color Technologies

HDR imaging continues to evoke sharp criticism from outdoor photographers, who associate the technique with over-saturated and over-contrasted images.  John Omvik, VP of Marketing for Unified Color Technologies, will discuss when to use HDR techniques and demonstrate the latest tools for creating and editing true color HDR images.



Thursday, August 4, 2011

4:00 to 6:00 p.m.


Lighting for Action -- Scott Markewitz

Sponsored by Bron Imaging Group

When used well, the addition of strobes and artificial light sources to outdoor sports and lifestyle activities can create stunning, dramatic and powerful action images.  In this seminar, Scott Markewitz will discuss the basics of lighting the outdoors and the evolution of using strobes and artificial lighting in outdoor photography.


From Camera Click to Computer Click, Producing Gorgeous Landscape Prints

Moose Peterson

Sponsored by Epson

Every time Moose Peterson take a photograph, he looks to accomplish two things: produce an emotional response from the viewer of his landscapes; and ensure he has the quality required to output a print in large format.  Spend some time with Moose Peterson learn all the steps in this process.


A Career in Photography in Today’s Diverse Marketplace

Mary Virginia Swanson & Patrick Donehue


As photography is widely regarded as our common visual language, the marketplace for contemporary imagery is rapidly evolving.  Who is hiring photographers and for what skills? What markets are interested in your existing work for licensing, fine art print sales or decor usage?  Industry veterans Mary Virginia Swanson and Patrick Donehue provide participants with answers to these, and many other questions.


The Future of Stock: Photography + Video

Corey Rich/Aurora Photos


How do you monetize your adventures and passions. Corey Rich will present and lead a candid discussion on the business of stock photography and the role video will play in the lives of outdoor/adventure content creators.  Topics include capturing unique content, editorial and commercial outlets, model releases, licensing fees, stock agencies, and much more.



Friday, August 5, 2011

8:00 to 10:00 a.m.


Big light, Small light, No light: Understanding Light, Telling Better Stories

Kevin Winzeler


This seminar will dive into a variety of simple and complex lighting techniques for today's commercial photographer.  Kevin will discuss the nuances of lighting a scene with reflectors, soft boxes, scrims and other modifiers, as well as when to leave it all in the car and use natural light.


Photographing the West & Using Natural Light for Western Portraiture

David Stoecklein

Sponsored by Canon

David Stoecklein has photographed thousands of cowboys all over the United States through environmental portraits done in very realistic and natural settings with only natural light.  In this seminar, Stoecklein presents his images and shares the knowledge gained from his career of more than 40 years, documenting the West in commercial advertising.


Copyright: Know It or Blow It! Stop Giving Your Money Away!

Debra Weiss & Patrick Donehue

Sponsored by APA National

Understanding how to put copyright to work for you is crucial to your success as a photographer.  Predatory image rights demands and widespread image theft can leave a photographer’s business in jeopardy.  Don’t let this happen to you.  Learn what you need to succeed.


Documenting an Expedition with Video

Jimmy Chin, Tim Kemple & Renan Ozturk


During this engaging session, Chin, Kemple and Ozturk will share their knowledge about how they incorporate video into nearly every aspect of their work including the use of DSLRs on location in extreme environments, editing and uploading real time dispatches from the field, basic support/audio/monitor kits that can be used in the 'real world', and advantages and disadvantages of RED/AF100 and other 'video' cameras.




Friday, August 5, 2011

3:00 to 5:00 p.m.


Environmental Action Shots

Adam Barker


Barker discusses how he uses the fundamentals learned from fine-art scenic photography to create stunning, active lifestyle images that connect with viewers.  Topics will include understanding and utilizing natural light, engaging the viewer with three-dimensional composition, proper lens selection and how to choose and use landscape filters.


The Agile Photographer: A Multimedia Partner for Business

Jay Kinghorn

Sponsored by ASMP

From blogs to tablets, an explosion of new media are opening up a world of opportunity for photographers willing to learn, adapt and reorganize their business to provide new services to current and future clients.  In this valuable seminar, media trainer and consultant Jay Kinghorn will offer a thorough overview of the new publishing and advertising landscape with an emphasis on channels opening up on mobile devices.  Kinghorn will provide valuable insight into new business and pricing models along with sample business opportunities for you to pursue.


Marketing & Publicity for the Outdoor Photographer

Genny Fullerton, Jon-Paul Harrison & Ian Shive

Sponsored by Tandem Stills + Motion

Dive into cutting-edge techniques used by leading corporations to expand your brand and visibility in one of the most desired and competitive photography markets -- the outdoor industry.  This dynamic duo will discuss guerilla marketing techniques and affordable ways to leverage the power of social media to sell images and gain new clients.


Storytelling for a New Era – 2.0

Corey Rich


Corey Rich follows up on last year’s popular PhotoPlus Expo presentation “Storytelling for a New Era – 2.0” with more valuable insight on all of the details surrounding a shoot.  Rich will dissect the entire process including pricing (estimating and building proposals), pre-production (concept development, storyboarding and technical considerations), scheduling, logistics and post-production (editing, color grading, animations/effects, scoring, and sound mix,  all utilizing Adobe Creative Suite Production Premium).


About PDN Outdoor Photo Expo

PDN’S OUTDOOR PHOTO EXPO (OPE) will consist of two days of exposition and educational seminars. Currently there is no equivalent live event that is dedicated to the outdoor photography market: adventure, landscape, nature, outdoor sports, travel and wildlife.


OPE is being held in conjunction with Outdoor Retailer which attracts thousands of buyers and senior level decision makers looking for outdoor specific products, services, brands, fresh ideas and outdoor innovation. OPE will focus on bringing together the latest and greatest technologies in the photography and imaging industries with thousands of end users from professional photographers and high-end prosumers to educators, studio managers, photo editors and more looking to take their craft to the next level.

* Students will be required to show a valid student ID.


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Facebook:        http://www.facebook.com/OutdoorPhotoExpo

Twitter:           @outdoorphotoexpo







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